Digital Display & Engagement Technology
Delight and surprise audiences with innovative and differentiated experiences
Increase Interaction
Invite exploration and education using interactive elements that deliver exciting digital journeys
Improve Relevance
Improve contextual relevance with dynamic digital content triggered by nearby stimuli
Learn & Optimize
Promote campaigns while capturing customer information for continuous improvement
Merchandising Technology / Digital Display & Engagement
Connect with Consumers through In-Store Digital Experiences
In an ideal retail state, Retailers and Brands are able to engage with shoppers at a personal level, driving emotional connection, delighting through new experiences, and helping consumers explore and learn in a hands-on way that digital commerce can’t achieve.
Digital displays and interactive technologies can help you deliver more meaningful interactions at retail. IMS can help you develop and manage the processes and systems to execute these experiences at scale.
Digital & Shelf-Edge Displays
Interactive Environments
Retail Ad Networks
Lift & Learn Displays
We Help Retailers & Brands Connect with Consumers Like Never Before
IMS Helps with the Little Picture, So You Can Focus on the Big One
While digital activations are not new to in-store merchandising, successful wide-scale deployments remain elusive. Conceptually solid pilot programs can stall when the original brief did not consider the high-volume content requirements, complex media deployment, and process governance required to deploy at scale.
IMS provides a consultative approach to in-store digital campaign development and deployment, assisting with both pilot and full-scale programs. We ensure that every digital activation has considered the critical display, systems, processes and governance details necessary for success at any size.
Display Selection Considerations:
- Resolution
- Brightness
- Heat
- View Angle
- Size
- Environment
CMS Platform Evaluation Considerations:
- Workflow & Approvals Hierarchy
- Media Type
- Automation & Integration
- Security
- Performance & Uptime Reporting
Structure & Process Considerations:
- Media Development
- Meta Data Tagging
- Business Rules
- Priorities and Overlaps
- Exceptions- Uptime and Resolution
Governance Design Considerations:
- KPIs and Measurement
- Deployment Confirmation & Monitoring
- Content Review Board
- Uptime Reporting
