Glanbia Performance Nutrition Partners With IMS to Manage Companywide Execution of Print, Displays, and Branded Merchandise
CHICAGO, Jun. 13, 2023 — Integrated Merchandising Solutions (IMS), a premier retail marketing and merchandising agency, announces that Glanbia Performance Nutrition (GPN), the world’s number one sports nutrition company, has selected it as its global merchandising execution partner.
IMS is now responsible for supporting the company’s premium and point of sale activations throughout North America and select global markets. Besides helping GPN design and create a collection of premium branded merchandise products, such as shaker bottles, drinkware, and fitness clothing, IMS will deliver end-to-end execution including demand planning, strategic sourcing, analytics, door-to-door logistics and fulfillment.
“IMS is proud to serve Glanbia Performance Nutrition throughout the world,” said IMS CEO Josh Tobey. “We look forward to generating cost savings throughout the creative, manufacturing, and distribution process. By consolidating all their activity into a single operator like IMS, GPN is now better positioned to operate with greater efficiency.”
About Integrated Merchandising Solutions (IMS)
Since 1985, companies from the Fortune 200 have relied on IMS to promote their businesses and brands. IMS believes that retail is about meaningful and measurable relationships, not transactions. Our model is designed to deepen the relationships between customers and brands at every touchpoint. IMS merges digital and physical retail experiences so clients find it easy to make the right connections at retail. IMS is part of the Omnicom Group.
About Glanbia Performance Nutrition
Glanbia Performance Nutrition (GPN) is a wholly owned subsidiary of Glanbia (ISE/LSE: GLAPF), a better nutrition company headquartered in Ireland. As the world’s number one sports nutrition company, GPN’s mission is to inspire people everywhere to achieve their performance and healthy lifestyle goals. GPN’s leading sports and lifestyle nutrition brands include Optimum Nutrition®, think!®, Isopure®, Amazing Grass® SlimFast® and BSN®, among others. Net global revenues for GPN in 2022 were approximately $1.7 billion.